Date: Wednesday, 11 July 2007, 6:30 PM
Location: SAP LABS, Building D, 3410 Hillview Avenue,
Palo Alto, CA (Google
Maps | Yahoo!
Maps | Mapquest)
Cost: Free and open to all who wish to attend, but membership is
only $10/year.
Topic
Analytics matters. Study after study shows that analytics is a key competitive
factor. However, the uptake of analytics by companies is still quite limited
compared to its potential. There is a need for analytical technology that
is easy to use, is scalable, operate on different types of data, and integrate
easily within the overall information technology infrastructure.
This talk will discuss how In-Database Analytics is a technology well positioned
to address these needs. It will also make the point that it is a disruptive
technology that can change how analytics impacts organizations.
About the Speaker
Marcos M. Campos is Technology Development Manager for the Data Mining
Technologies group at Oracle. Previously he was a Senior Scientist with
Thinking Machines. Over the years he has been working on transforming databases
into easy to use analytical servers.
He has created, led, and participated in the design and implementation
of multiple in-database analytics projects, including: Oracle Personalization,
a distributed real-time recommendation system, and Oracle Data Mining.
He is an active contributor to the machine learning community through technical
papers and participation in industry standards: PMML (XML) and JDM (Java
Data Mining specification).
Marcos is also the author of the popular Oracle
Data Mining and Analytics blog.