Date: Wednesday, 13 June 2007, 6:30 PM
Location: SAP LABS, Building D, 3410 Hillview Avenue,
Palo Alto, CA (Google
Maps | Yahoo!
Maps | Mapquest)
Cost: Free and open to all who wish to attend, but membership is
only $10/year.
Topic
Web Analytics is simple, it is complicated. It is data rich and it is not. The talk will cover the challenges and opportunities that are presented to practitioners, marketers and website owners in finding actionable insights from their website data. Learn about the Trinity strategy, the value of testing and competitive intelligence. Avinash will close with his insights that you can apply to your web analytics practice.
About the Speaker
Avinash Kaushik is the author of Web
Analytics: An Hour A Day and the highly rated web analytics blog, Occam's
Razor.
He is a independent consultant and currently the Analytics Evangelist for
Google. Prior to that he was the Director of Web Research & Analytics
for Intuit where he was responsible for the business, technical and strategic
elements of the analytics platform that supported more than 70 Intuit websites.
He is a frequent speaker at industry conferences such as Emetrics Summits,
Ad-Tech and Web 2.0 Expo in the US and Europe, and he is often quoted as
a Web Metrics expert by The Chicago Tribune and other media.
Presentation Slides
For copies of the PowerPoint presentation, please contact Avinash directly at avinash@zqinsights.com.