Date: Wednesday, 16 May 2007, 6:30 PM
Location: Hewlett Packard (see directions),
Pruneridge and Wolfe, Cupertino, Bldg. 48, Oak Room.
Cost: Free and open to all who wish to attend, but membership is
only $10/year.
Topic
The pony express. Towns in Kansas. Claude and Ignace Chappe. Birds of the Salton sea. How are these related? The Web is full of lists describing the "what" of Web 2.0, but where is the list of the reasons "why?" Through an examination of the past, learn why Web 2.0 was a pre-destined consequence of social psychology, military dollars, and determined hackers and entrepreneurs.
- Humans are driven by a fundamental set of goals and desires
- These desires can be traced in our development of various technologies
- These desires correlate to Maslow’s hierarchy of needs
- Highly successful companies recognize and cater to these needs
- Web 2.0 made possible incredible amounts of innovation because tech is so cheap!
- The types of things we are pursuing with Web 2.0 match the Maslow chain
- "The web" will disappear as we know it
- Things being internet-enabled will cease to be novel, just as things being electrified are no longer novel
- So we should all focus on producing products/services which extend the human experience, whether by delighting or empowering our users.
About the Speaker
As Disruptive Innovator at eBay, Rolf Skyberg investigates the creation of engaging buyer experiences. While at eBay he has focused on inspiring new ways of approaching problems and exploring them from a holistic viewpoint. His particular interests include forming socio-retail spaces and leveraging adopted technology to reduce buyer frictions. Rolf has a BS in Information Systems and Quantitative Analysis with additional studies in System Science. He has worked in technology since before the first dot.com bust and hopes to continue thinking up great ideas through the second boom.