The New Science of Online Marketing: Google + CRM Strategies:
How Google Is Changing Online Marketing & Having a Significant Impact in Offline Marketing as Well.

Stephanie Ann Cota, CEO of Creative Consultants Group, LLC

Date: Wednesday, 19 January 2005
Time: 6:30pm - refreshments, 7:00pm - talk
Location: Hewlett Packard (see directions), Pruneridge and Wolfe, Cupertino, Bldg. 48, Oak Room.
Cost: Free and open to all who wish to attend, but membership is only $10/year.

Topic:
Google's highly successful Pay-Per-Click (PPC) service model doubled to $2B in revenues last year as companies have discovered they can use it to get top placement in search engines. In contrast to previous forms of marketing and advertising (TV, radio, and print), the Google advertising model allows companies to precisely track the effectiveness of keywords and ads. Google’s combined search technology and Pay-Per-Click services have revolutionized the ways in which marketing is thought about. As Business Week writes in their November 22, 2004 edition, online marketing is becoming a science. Marketers are now expected to perform by showing quantifiable results. If you like numbers, this seminar is for you. Stephanie Cota will describe this process and show examples of both effective and ineffective online lead & sales generation processes.

About the Speaker:
Stephanie Cota started Creative Consultants Group in 1999, building e-commerce solutions from scratch. She designs business architectures, including complete Customer Relationship Management structures, code, and databases, and then manages her teams of developers to implement those. She has built database systems for the Dept. of Transportation of the State of Nevada, and for over a dozen Silicon Valley startups and companies.

Stephanie underwent training in E-Commerce Business & Management. She received her degree in E-Commerce Management/ Deployment in 2001 and has a certificate in Microsoft SQL Server 2000 Database Development and Administration. She is on the board of the E-Commerce Expert Committee for CAFTA, the China-ASEAN Free Trade Agreement.